Privacy Policy

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data refers to all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Smith Livingston. The responsible party for data processing is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), SSL or TLS encryption is used on this website. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website for purely informational purposes, i.e., when you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to retrospectively check the server log files if there are concrete indications of unlawful use.

3) COOKIES

To make your visit to our website more attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser. Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a predefined period, which may vary depending on the cookie.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our website more interesting to you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be informed about the use of such cookies and the scope of the information collected in each case within the following paragraphs individually and separately.

Please note that you can set your browser to inform you about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these for the respective browsers under the following links:

Please note that the functionality of our website may be limited if you do not accept cookies.



4) CONTACTING US

When you contact us (e.g., via a contact form or email), personal data is collected. The specific data collected through a contact form can be seen on the respective form. This data is used solely for the purpose of responding to your request or for contacting you and the related technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after the final processing of your request, which is the case when it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that there are no statutory retention obligations.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6 Para. 1 lit. b GDPR, personal data is further collected and processed if you provide it to us for the performance of a contract or when opening a customer account. The specific data collected can be seen on the respective input forms. You can delete your customer account at any time by sending a message to the address of the responsible party mentioned above. We store and use the data you provide for contract processing. After the complete processing of the contract or deletion of your customer account, your data will be stored in accordance with the retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to the further use of your data or we have reserved the right to use your data for purposes about which we will inform you below.




6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only data required for sending the newsletter is your email address. Providing additional data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter if you have explicitly confirmed that you consent to receive newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive newsletters in the future by clicking on the corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you subscribe to the newsletter, we store the IP address entered by your Internet service provider (ISP) as well as the date and time of registration to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time by clicking on the link provided in the newsletter or by sending a corresponding message to the responsible person mentioned at the beginning. Once you have unsubscribed, your email address will be promptly removed from our newsletter distribution list unless you have expressly consented to further use of your data, or we reserve the right to use your data in a manner permitted by law and about which we inform you in this declaration.

6.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you periodic offers via email for similar goods or services to those you have already purchased from our range. For this, we do not need to obtain separate consent from you. In this respect, the data processing is carried out solely based on our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You have the right to object to the use of your email address for the aforementioned advertising purposes at any time with effect for the future by notifying the responsible person mentioned at the beginning. Only transmission costs according to the basic rates will be incurred for this. After receiving your objection, the use of your email address for advertising purposes will cease immediately.



7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data collected by us will be passed on to the transport company entrusted with the delivery, to the extent that this is necessary for the delivery of the goods. Your payment data will be passed on to the credit institution responsible for processing the payment, to the extent that this is necessary for processing the payment. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b GDPR.

7.2 Use of Payment Service Providers

  • PayPal
    When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "payment in installments" via PayPal, we will pass on your payment details to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") to process the payment. The transfer is carried out in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent necessary for payment processing. PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be processed in accordance with Art. 6 Para. 1 lit. f GDPR based on PayPal's legitimate interest in determining your solvency. The result of the credit check regarding the statistical probability of non-payment is used by PayPal to decide whether to provide the respective payment method. The credit report may contain probability values (so-called score values). As far as score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. For further information on data protection law, including information on the credit agencies used, please refer to PayPal's Privacy Policy:
    https://www.paypal.com/de/webapps/mpp/ua/privacy-full
    You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
  • SOFORT
    If you select the "SOFORT" payment method, the payment will be processed via SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as "SOFORT"), to whom we will pass on the information you provided during the ordering process along with information about your order in accordance with Art. 6 Para. 1 lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data is passed on solely for the purpose of processing the payment via the payment service provider SOFORT and only to the extent necessary for this purpose.
    You can find more information about SOFORT's data protection regulations at the following internet address: https://www.klarna.com/sofort/datenschutz


8) CONTACTING YOU FOR REVIEW REMINDERS

Your Own Review Reminder (Not Sent by a Customer Review System)

We use your email address to send you a one-time reminder to submit a review of your order through the review system we use, provided that you have given us your explicit consent to do so during or after your order in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To better protect your data when you visit our website, these buttons are not fully integrated as plugins on the site, but are only embedded using an HTML link. This type of integration ensures that no connection to Facebook's servers is established when you call up a page on our website that contains such buttons. Only when you click the button does a new browser window open and call up the Facebook page where you can interact with the plugins (if necessary, after entering your login details).

Facebook Inc., headquartered in the USA, is certified under the US-European "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights in this regard and settings options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php.

9.2 Google+ Plugins with Shariff Solution

Our website uses so-called social plugins ("plugins") from the social network Google+, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To better protect your data when you visit our website, these buttons are not fully integrated as plugins on the site but are only embedded using an HTML link. This type of integration ensures that no connection to Google's servers is established when you call up a page on our website that contains such buttons. Only when you click the button does a new browser window open and call up the Google+ page where you can interact with the plugins there (if necessary, after entering your login details).



Google LLC, headquartered in the United States, is certified under the US-European "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and further processing and use of data by Google, as well as your rights in this regard and options for protecting your privacy, please refer to Google's data protection information: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram Plugin with Shariff Solution

Our website uses so-called social plugins ("plugins") from the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram"). To better protect your data when you visit our website, these buttons are not fully integrated as plugins on the site but are only embedded using an HTML link. This type of integration ensures that no connection to Instagram's servers is established when you call up a page on our website that contains such buttons. Only when you click the button does a new browser window open and call up the Instagram page where you can interact with the plugins (if necessary, after entering your login details). Instagram LLC, headquartered in the USA, is certified under the US-European "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and further processing and use of data by Instagram, as well as your rights and settings for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick"). DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to track which ads are displayed in which browser and can prevent them from being displayed more than once. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.

In addition, DoubleClick can use cookie IDs to track so-called conversions related to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain personal data.



Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence over the extent and further use of the data that Google collects through the use of this tool. Therefore, we inform you according to our level of knowledge: By integrating DoubleClick, Google receives the information that you have visited the relevant part of our website or clicked on one of our advertisements. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or not logged in, it is still possible that the provider may obtain and store your IP address.

If you wish to object to participation in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, which can be done via the link: https://www.google.de/settings/ads. This setting will be deleted when you clear your cookies. You can also obtain information on setting cookies and making the necessary settings in this regard from the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser to inform you about the placement of cookies and individually decide whether to accept them or to block cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, headquartered in the United States, is certified under the US-European data protection agreement “Privacy Shield,” which ensures compliance with the EU data protection level.

You can find more information about the privacy policy of DoubleClick by Google at the following internet address: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, the conversion tracking provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites. By analyzing the data from our advertising campaigns, we can determine the success of individual advertising measures. In this way, we pursue the goal of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used to personally identify you. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking.


The customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking, you can block this use by disabling the Google conversion tracking cookie via your internet browser under user settings. In that case, you will not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 Para. 1 lit. f GDPR.

Google LLC, headquartered in the United States, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the EU data protection level.

For more information about Google's data protection policies, please visit the following internet address: Google Data Protection Policy

You can permanently disable cookies for ad preferences by adjusting your browser software settings or by downloading and installing the browser plug-in available via the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not be available or may be limited if you have disabled the use of cookies.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

  • Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies" (text files placed on your computer) to help the website analyze and allow an analysis of your use of the website. The information generated by the cookie about your use of the website (including your IP address) is generally transmitted to and stored by Google on servers in the United States. This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures that IP addresses are anonymized by truncation, thereby preventing direct personal references. This extension means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.



As part of our agreement, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data by Google.

You can refuse the use of cookies by selecting the appropriate settings in your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser plug-in or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that will prevent the collection of data by Google Analytics within this website in the future (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

Google LLC, headquartered in the United States, is certified under the US-European data protection convention "Privacy Shield," which ensures compliance with the EU data protection level.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. When a page is first accessed, the user is assigned a unique, permanent, and anonymous ID that can be used across devices. This allows interaction data from different devices and sessions to be attributed to a single user. The user ID does not contain any personal data and does not transmit any personal data to Google. You can object to the collection and storage of data via the user ID at any time with effect for the future. To do this, you need to deactivate Google Analytics on all systems you use, such as a different browser or mobile device.

You can do this by using a Google browser plug-in: https://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser plug-in or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that will prevent the collection of data by Google Analytics within this website in the future (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

More information about Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376



12) RETARGETING/REMARKETING/REFERENCE ADVERTISING

Facebook Custom Audience via the Pixel Process

This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, United States ("Facebook"). With explicit consent, this allows us to track the behavior of users after they have viewed or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help optimize future advertising strategies.

The data collected is anonymous to us, meaning we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, which may connect it to your Facebook profile and use it for its own advertising purposes, in accordance with Facebook's Data Usage Policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to display ads on and off Facebook. A cookie may be stored on your computer for these purposes. This processing will only take place with your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Consent to the use of the Facebook Pixel can only be given by users over 13 years of age. If you are younger, please ask your legal guardian for permission.

Facebook Inc., headquartered in the USA, is certified under the "US-European Privacy Shield," which ensures compliance with the EU data protection level. To disable the use of cookies on your computer, you can set your browser so that no cookies will be stored on your computer in the future, or that cookies already stored will be deleted. However, disabling all cookies may mean that some functions on our website can no longer be fully used. You can also disable the use of cookies by third-party providers such as Facebook on the website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, which enables the display of ads for this website in Google's search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is carried out based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR. Further data processing only takes place if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data to create target groups.

You can permanently disable cookies for ad preferences by downloading and installing the browser plug-in available via the following link: https://www.google.com/settings/ads/onweb/

You can also obtain information from the Digital Advertising Alliance at the internet address www.aboutads.info for information on setting cookies and making the relevant settings in this regard. Finally, you can configure your browser to inform you about the placement of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.
Google LLC, headquartered in the United States, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the EU data protection level.

More information and the data protection provisions concerning Google advertising can be found here: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you the following rights against the controller responsible for the processing of your personal data. These are known as the "rights of the data subject," which we outline below:

  • Right to information according to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, or objection to processing, the right to lodge a complaint with a supervisory authority, the source of your data if it was not collected from you, the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved and the significance and envisaged consequences of such processing for you, as well as your right to be informed of the safeguards pursuant to Art. 46 GDPR when your data is transferred to third countries.
  • Right to rectification according to Art. 16 GDPR: You have the right to have inaccurate data corrected and/or to have incomplete data stored by us completed without undue delay.
  • Right to erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Art. 17 Para. 1 GDPR are met. However, this right does not exist, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.

Necessary;

  • Right to restriction of processing according to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data if you contest the accuracy of your data, if you refuse the deletion of your data due to unlawful data processing and instead request the restriction of its use, if you need your data to assert, exercise, or defend legal claims after we no longer need the data once the purpose has been achieved, or if you have objected to the processing based on your particular situation, pending the verification of whether our legitimate grounds override yours.
  • Right to notification according to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the data controller, the controller is obliged to communicate this rectification or erasure of data or restriction of processing to each recipient to whom the personal data has been disclosed, unless this proves impossible or involves disproportionate effort. You have the right to be informed about those recipients.
  • Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data, which you have provided to us, in a structured, commonly used, and machine-readable format, or to request the transfer of this data to another controller, where technically feasible.
  • Right to withdraw consent according to Art. 7 (3) GDPR: You have the right to withdraw your consent to the processing of data at any time with effect for the future. Upon withdrawal, we will immediately cease processing the data concerned unless further processing is legally permissible without consent. The withdrawal of consent does not affect the lawfulness of the processing carried out based on the consent before its withdrawal.
  • Right to lodge a complaint according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint, without prejudice to any other administrative or judicial remedy, with a supervisory authority, particularly in the Member State of your residence, workplace, or the place of the alleged infringement.


13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTERESTS AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO SUCH PROCESSING AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED ONLY IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined based on the respective legal retention period (e.g., commercial and tax retention periods). After the expiration of this period, the corresponding data is routinely deleted, provided that it is no longer necessary for the fulfillment of the contract and/or we have no legitimate interest in the further storage of the data.